Why is UX important?
Get The Help You Need To See How Your Customers Think
How Does It Work?
At the heart of our design process is the user (or your customer). We use a variety of research and design techniques to ensure that each stage of the process is focused on meeting the user’s needs. The result is a product that is highly accessible and easy to use, with no frustrating hiccups.
We pay close attention to the usability goals, user characteristics, environment, tasks and workflow of a product, service, or process at every stage of the design process. By doing so, we create a product that is highly useful and easy to use, leading to satisfied customers and a multitude of benefits for the business
Other design approaches often overlook the user, focusing instead on quick design turnover or superficial appearance. This results in products that don’t meet customer needs and leave them feeling unsatisfied. We believe in putting the customer first and avoiding the common pitfalls of bad design that neglect their experience.
By putting your customer first, you will build trust and increase sales.
What Are The Benefits of UX Design?
You will build credibility with your customers
By putting the user at the centre of the design process, you build credibility with your customers.
They can see that you understand and care about their needs, creating a pleasant experience that builds trust. This approach makes you more attractive to potential customers, ultimately driving more business.
Your Conversion Rate Will Increase
When we use a user-centred design approach, it makes it easier for customers to do business with us. They experience more satisfaction, less irritation and confusion, which leads to a smoother buying journey.
By minimising disruptions, we increase the likelihood that customers will complete their purchase as intended.
Efficiency That Your Customers Will Love
By focusing on the user experience, our user-centred design approach makes it easier and faster for customers to accomplish their tasks. They don’t have to spend time and energy trying to figure out how to use our products, it’s intuitive. This leads to increased efficiency for the end-users
In a nutshell, designing a great UX:
- Builds trust and credibility
- Converts new users
- Boosts customer retention and loyalty
- Improves efficiency
- Improves SEO rankings
Did you know…?
- 88% of users are less likely to return to a website after a bad user experience. “Bad user experience” could be anything from not being able to find what they’re looking for, awkward and difficult to navigate design, irritating pop ups.
- Mobile users are 5 times more likely to abandon a task if the website isn’t optimised for mobile.
- The absence of negative feedback isn’t a sign of satisfaction. 91% of unhappy potential clients who don’t complain just disappear without leaving feedback.
- 52% of users say the main reason why they won’t return to a website is aesthetics and bad design.
- People form 75% of their judgement on a businesses credibility purely on its aesthetics and design functionality of the website.
- Better UI could raise your website’s conversion rate by 200%, and better UX design could yield conversion rates of up to 400%.
- 94% of people don’t trust outdated websites.
- 79% of users place the highest level of importance on the overall usability of a site or app.
We can help you create a website that not only looks great but also works seamlessly for the customer, resulting in increased conversions and sales.
Think we can help?
We'd love to hear from you, get in touch.